Project Profile


Babendure Wheat Creative


Houston, TX


Sabic Americas


For the new office space in Houston, we fabricated a custom, grand scale building mounted identity. Measuring in at almost 23 feet in height and just shy of 44 feet wide, the logo graphics are installed at the roof of the 25-story office tower.

The project involved scanning the roof deck and modifying the existing building structure to provide attachment points for the nearly 7-thousand-pound steel support armature.

The letterforms are fabricated aluminum with translucent white faces. The top row of characters are internally illuminated with blue LEDS and the bottom row with gold LEDs, so when lit, the graphics display the Brand colors.

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